Welcome to our monthly e-newsletter! This will be the last newsletter you will receive unless you would like to subscribe - Click Here to Subscribe. Feel free to contact us at info@enomad.net with any comments or questions; if you would like to view our previous e-newsletter, click here for March 2007.
 
The Five Website Life Stages of Nonprofit Organizations
These stages should look familiar to you - they are the standard 5 Life Stages of Nonprofit Organizations with website development thrown into the mix. You can use these levels as a great guideline or benchmark to see where you are compared to others and where you would like to be!
 
Level One - Imagine & Inspire
0-3 years old and 0 - $30,000 budget
no website or a very simple brochure website done by a volunteer

 
Level Two - Found & Frame
3-5 years old and $30,000 to $200,000 budget



Still a brochure site but better designed - hired inexpensive graphic designer (or a design student) to do basic design but website is still updated infrequently by volunteers.
   
Level Three - Ground & Grow
6-10 years old and $200,000 to $1 million budget



Site is more professional and has interactivity with online forms; site has been revamped by a paid professional web designer and is regularly updated by program staff using a templated software or by contracted professional webmaster.
   
Level Four - Produce & Sustain
11-30 years old and over $1 million budget




Site is professional with interactivity and comprehensive online database to track donations, events, memberships, volunteers etc. - site is under the authority of in-house marketing staff that updates the site regularly or contracts out to professional web designers to update.
May 8, 2007
Orange County Volunteer Center
Building the Dream: Practical Steps for the New and Growing 501c3
 
ClickZ Experts
Green Up Your Email (an April 2007 article)
 
May 14, 2007
ClickZ Specifics
Email Marketing 2007, San Francisco, CA
 
Tech Soup
How to Record, Edit, Promote Your Nonprofit's Podcast (a may 2006 article)
 
May 15, 16, 2007
Axelson Center for Nonprofit Management
Annual Symposium for Nonprofit Professionals, Chicago, IL
 
 
 
Email Marketing Tips
Subject & To/From Line
Always have a subject line – never leave it blank
Keep it short but grab attention – most people just the subject line to see if they want to read it
Make sure your full name is attached to your emails so the recipient sees your name in the From area
Try to use their name if you have it or at least their company name

·
Content
Avoid all spam or sales-like words like “Free” “ “Act now” etc. and don’t use all CAPS
Keep emails to one topic only – send separate emails if you need to change topics
Keep it short – no more than 2 paragraphs of 4-6 lines each and make your point in the first paragraph
Ask for an action to be taken – like respond by certain date
Messages done in html (a web page sent within the email) have a much higher click through rate
Never send an attachment unless someone has specifically requested it or it’s someone you know well
Always include a link to your website
If the email is unsolicited give them a way to Opt Out
  ·
Signature File
Always use one
Don’t go over 80 characters per line
Have the same info you would put on your business card (full address is important)
Keep it simple – use your byline / mission statement (if it’s short)
 
Asian Women Entrepreneurs
Each year Asian Women in Business produces a one-day e-commerce seminar with the Small Business Administration and hosted at Cal State Fullerton. We've designed marketing pieces that incorporate similar design style from year to year which helps with branding - people recognize the event more readily. We also design multiple pieces that can be mailed, emailed and easily incorporated into a website.
2006 mailed flyer
2007 mailed flyer
2006 and 2007 emailed postcard