| Welcome to our monthly e-newsletter! Feel free to contact us at info@enomad.net with any comments or questions; For our previous enewsletter, click here for April 2007. |
| Putting Together a Sponsorship Package |
| Overview When you are seeking sponsorships for an event, it really is all about who you know (or who your board, volunteers, staff and donors know); but you also want to make a good impression and professionally convey to potential sponsors who you are, what you are doing and why they should sponsor you. A sponsorship package will help you do this. |
| The goal of the sponsorship package is to make it as easy as possible for prospective sponsors to make a “buying” decision. Whether you mail the package to the prospective sponsor (after talking with them) or bring it with you, you should include a cover letter, a flyer about the event, a listing of the sponsorship levels and benefits received at each level and a Sponsorship Reply form. Samples of each of these are included below; the samples are in pre-design format (before hitting the graphic design dept. for the actual event logo, etc.); you can keep yours simple or liven them up with graphics and color. |
| Cover Letter The cover letter is like the executive summary of a grant application or business plan. You need to mention the event title and date and how it is benefiting your organization / your constituents; this can be done briefly because you have more details in the event flyer. You will also want to briefly mention the overall benefit to their company if they sponsor the event (no need to list all the details because you have that in the Sponsorship Levels & Benefits) and what amount you are asking for. And don’t forget to tell them exactly what you are enclosing with the cover letter. See Sample Cover Letter |
| Event Flyer We made this event flyer a little different from the general event flyer to address the sponsors specifically; your general flyer may suffice by itself. Just make sure it has all the pertinent event info; we utilized the flyer to give the sponsors a brief step by step of what we wanted them to do (choose a level, pick a team, etc.) |
| CLICK HERE FOR FULL STORY |
| June 26, 2007 Center for Nonprofit Management Navigating Today's Nonprofit Minefields, Los Angeles, CA |
| The Nonprofit Times Hot Nonprofit Auctions (an May 2007 article) |
| July 3, 2007 IdealWare Getting Started with Online Donations, Online Webinar |
| Tech Soup Online Fundraising Tactics: What Works (a May 2007 article) |
| July 8-10, 2007 Direct Marketing Association and AFP of Washington, D.C. 2007 Bridge to Integrated Marketing and Fundraising |
| Association of Fundraising Professionals Internet Transaction Guidelines |
| 10 Fun Things You Can Do With Your Website | ||||||||||||||||||||
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| Employer Advisory Council of Orange County | ||||||||||||||||||||
| The Employer Advisory Council of Orange County had a one-page website under the website of the California Employer Advisory Council. The web page was a template and they were very limited in how much information they could have on the page and how they could market their monthly workshops to their members. eNomad Consulting developed a new website for them, assisting them with obtaining their own domain name and finding the right web host. We also designed and developed a website that would be appealing and informative to their over 500 current members as well as potential new members. We are currently finishing up the site content with the website scheduled to launch July 15th, 2007. | ||||||||||||||||||||
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