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| Corporate Transparency - Using Your Website to Communicate
Everything |
For-Profit vs. Non-Profit
There has been a huge debate over the years over whether or not nonprofit
organizations should be run more like for-profit companies and I have
to say, I jumped on pro-business bandwagon long ago. It just makes
sense that you can run a nonprofit efficiently and business-like and
still keep you heart intact.
When it comes to the corporate world, all you ever hear about lately
is “corporate transparency” – making it as easy
as possible for people to find out the inner workings of your corporation.
It took several large-scale for-profit corporate scandals to start
this new movement but plenty of nonprofits have made headline news
with their own scandals. Your Corporate Transparency
Strategy
It’s to your advantage as a nonprofit organization to implement
your own Corporate Transparency Strategy. As a nonprofit organization,
certain documents are already public record and the public has the
right to have access to them; as part of your new strategy, you can
make those public records REALLY accessible by placing them on your
website and adding even more information about your inner workings.
The more information you have readily available, the easier it is
for that donor, volunteer, or consumer to make the decision to work
with you. |
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Strategy Components Financial
Information
Post financial information online including your Form 990 for the
past 2-3 years and your most recent audited or reviewed financial
statement or your annual report if you have one. If this seems too
overwhelming, start slowly by posting basic financial information
like income and expenses displayed as pie charts showing how much
income was received (possibly broken out by sources) and expenses
allocated to each program and overall administration. In this example,
the nonprofit has both pie charts and a link to their latest Form
990’s as downloadable pdf documents. http://www.proindependence.org/get_involved_annual.htm
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