Welcome to our monthly e-newsletter! Feel free to contact us at info@enomad.net with any comments or questions.
 
Corporate Transparency - Using Your Website to Communicate Everything
For-Profit vs. Non-Profit
There has been a huge debate over the years over whether or not nonprofit organizations should be run more like for-profit companies and I have to say, I jumped on pro-business bandwagon long ago. It just makes sense that you can run a nonprofit efficiently and business-like and still keep you heart intact.

When it comes to the corporate world, all you ever hear about lately is “corporate transparency” – making it as easy as possible for people to find out the inner workings of your corporation. It took several large-scale for-profit corporate scandals to start this new movement but plenty of nonprofits have made headline news with their own scandals.

Your Corporate Transparency Strategy
It’s to your advantage as a nonprofit organization to implement your own Corporate Transparency Strategy. As a nonprofit organization, certain documents are already public record and the public has the right to have access to them; as part of your new strategy, you can make those public records REALLY accessible by placing them on your website and adding even more information about your inner workings. The more information you have readily available, the easier it is for that donor, volunteer, or consumer to make the decision to work with you.
 
Strategy Components
Financial Information
Post financial information online including your Form 990 for the past 2-3 years and your most recent audited or reviewed financial statement or your annual report if you have one. If this seems too overwhelming, start slowly by posting basic financial information like income and expenses displayed as pie charts showing how much income was received (possibly broken out by sources) and expenses allocated to each program and overall administration. In this example, the nonprofit has both pie charts and a link to their latest Form 990’s as downloadable pdf documents. http://www.proindependence.org/get_involved_annual.htm
CLICK HERE FOR FULL STORY
On-Demand Webinar
Help 4 Nonprofits
Monitoring: The Heart of Board Accountability and Effectiveness
 
December 5, 2007
Chronicle of Philanthropy
Boards Change Governance Policies in Response to Congress
 
January 17, 2008
IdealWare live webinar
Getting Started with Online Donations
 
BoardSource.org Article - Crisis Communications Planning
 
Center for Nonprofit Management -
Grant Seeker’s Handbook: An Online guide to finding funds
 
 
 
Website Usability Tips - the Top 6 Biggest Annoyances for your Website Visitors
1. Unknowingly clicking on a pdf document and having to wait for it to load before closing it - people hate waiting and they hate trying to find information in lengthy pdf documents
2. Trying to scan through mass quantities of text to find the info they need - people need headers and areas of differentiation to make it easier to read - writing copy for your website needs to be DIFFERENT than copy for your grants or proposals.
3. Reading tiny fonts - most people over 40 will have trouble with tiny fonts - make it as easy as possible for people to read your site.
4. Opening new browser windows every time they click on something new so their desktop is littered with all these open windows and they don't know where they are on the website
5. Losing your place on a drop down menu when your cursor clips off the menu accidentally - drop down menus are just not that user friendly - they block other content when they drop down and they force the user to spend extra time pulling down the menu whenever they want to go to a new page
6. Pages that scroll down forever and you have to scroll back up to the top each time you want to go to a new page. Non-scrolling pages are much easier to use and navigate and they help you stay away from text spew (see #2).
 
Client Profile - Project Independence
Project Independence's website needed to combine programs from 2 nonprofit organizations that merged together last year as well as act as a comprehensive resource for friends and families of people with Down Syndrome. We created a large site that has plenty of room to grow (see main page below left); we are currently working on a Healthy Living Guide for people with developmental disabilities that is part of the website but has a different look and feel and is very graphical for easy use by their clients. (below right)
New Website Design - Main Site
New Website Design - Healthy Living Guide