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Program Fees
Many nonprofit organizations charge reduced or sliding
scale fees for some or all of the services they provide
OR they may be selling a product that raises funds for
their enterprise or maybe even a full-fledged business
like a thrift shop. If you have multiple programs or
sales operations or product categories, list them separately.
You will need to estimate, just as you would in any
business plan, what those sales will be and note what
you based those estimations on i.e. a certain percentage
increase over last year’s income and/or estimated
number of clients and purchases per client showing monthly
fluctuations. |
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Grants
Foundation and corporate grants are usually the backbone
of every organization. Break out the types of grants
you expect to get i.e. foundation, corporate, government
and include a list of grantors in each category that
will be approached for the year. You can attach a spreadsheet
or reference a spreadsheet that lists each grantor by
name and includes grant due dates, grant category, grant
amount that will be asked for and what program it will
be asked for as well as contact info and notes. Not
only are you planning exactly what grants you will be
applying for during the next year and how much to apply
for, you will want to estimate what percentage you expect
to receive. If you have been writing grants for multiple
years, you can estimate what your percentage will be;
if you are new, estimate based on national averages.
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Individual Donors
Over 80% of annual charitable contributions come from
individual donors so this portion of your plan needs
to be a major focus. You need to include a list of current
and potential donors to approach or a plan for generating
that list, who will approach them and how much money
will be asked for. If you will be conducting any other
donor solicitations like an annual mailing campaign,
you will need to include the dates for the campaigns,
the expected number of responses and projected income
from those responses. Include in your plan any online
fundraising you will do. |
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Special Events
Special events are the most challenging fundraising
strategies to implement and often the least profitable
once expenses and staff time are calculated in. You
may not make a profit on your first one or even break
even, but over time special events can build credibility
in the community, act as “Friend-raisers”
and can be profitable in the long run. This portion
of your plan should include an overall timeline for
your special events and attach a projected budget that
conservatively estimates income and expenses. |
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Example
Here is an example of a simple Fund Development plan for a small
nonprofit organization. This plan was developed as part of an
overall strategic plan and included attachments with more detailed
specifics as board committees and staff developed them
SBN
Fund Development Plan |
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