| Subject & To/From Line |
 |
Always have a subject line – never
leave it blank |
|
|
It needs to be kept short and still attract attention
– people who get lots of email scan just the subject
line to see if they want to read it |
|
Make sure your full name is attached to your emails
so the recipient sees your name in the From area |
|
Try to use their name if you have it or at least their
company name |
| |
|
| Content |
|
Avoid all spam or sales-like words like “Free”
“ “Act now” etc. and don’t use
all CAPS |
|
Keep emails to one topic only – send separate
emails if you need to change topics |
|
|
Keep paragraphs short – no more than 4-6 lines
and make your point in the first paragraph – tell
them how you can help them / what you want – try
to stick to only 2 paragraphs (people are in a hurry
– longer emails are not usually read) |
|
Ask for an action to be taken – like respond
by certain date |
|
Messages done in html (a web page sent within the
email) have a much higher click through rate |
|
Never send an attachment unless someone has specifically
requested the attachment or it’s someone you know
well |
|
Always include a link to your website |
|
If the email is unsolicited give them a way to Opt
Out |
| |
|
| Signature File |
|
Always use one |
|
Don’t go over 80 characters per line |
|
Have the same info you would put on your business
card (full address is important) |
|
Keep it simple – use your byline / mission statement
(if it’s short) |
